Sadly, there are many businesses that generate millions of dollars in revenue and are flat broke and failing. How is this possible?

The focus is on sales and top line revenue, with little or no focus on expenses, and as incredible as it may seem, little or no focus on a variety of other ways to drive profits.

It costs so much to bring a new client into your business for the first time. But when you have the opportunity to serve them and you do it well, you gain their trust, and the right to offer them more of what is beneficial to them. When you get the fundamentals right, you'll set the stage to build this into your business in a way that benefits your clients and returns to you a handsome profit.

There are a multitude of strategies that you can adopt, and each one is practical and effective for a broad selection of business types. You'll even find some that you've never dreamed of before. Discover the ones that get your customers coming back to you more often than you thought possible.