If you want a saleable and transferable business, then do what 95% of business owners do not do… focus on your company’s value.

Owners have grown their companies successfully for years. These businesses are apparently attractive, have strong profits, happy customers, engaged employees, a positive culture, and a great industry reputation.

But when the business owners go to sell their company, they cannot or they do so for much less than what they thought it was worth.

Why? Because their company, although very attractive, was not ready to be sold. 

All of the positive traits mentioned do not necessarily translate into a VALUABLE company.

Businesses fail at a rate of 20% in the first year and this reaches 50% by year 5. By the 10th year, 65-70% of businesses would have ceased operations.

75% of owners want to sell or transition in the next 10 years. Over 70% will not sell and those that do, will not achieve their expected asking price.

Why? Because they weren’t salable… to the buyer, these businesses are not valuable or easily transferable. 

Focusing on value constantly is the only way the owner can achieve both transferable business value and increased business income. By focusing on value, of which strong and increasing profits is only one critical part, other aspects of the business have positive outcomes. 

Maximizing business value should be the primary goal for business owners.